The Brand
Brand Portfolio
Implementation
Retail Concepts
Packaging Design
Identity Programs

The majority of all purchasing decisions are made in
a chaotic milieu brimming with information – so store communication today is just as big a competitive
factor as price, quality and service. In our opinion,
store communication comprises three equally im-
portant components: the company as a whole, the product, and the stores where the sales take place. These three aspects create a common concept in
which floors, walls and ceilings – and all surfaces in-between – become the bearers of a clear commu-nication that both leads and inspires the consumer
to buy. In-store communication can be used both for
the purpose of building an image and as sales support during seasonal campaigns.

BVD’s competences

In-store Communication
From conceptual ideas, colours and designs,
experiential and permanent communication
to campaigns and store sign material.

Shopping Orientation Systems
Directions, layouts and information signs for
clear customer orientation and optimisation
of customer flows in commercial environments.

Guidelines
User manuals for users at all levels.