BVD

Ticket Privatresor AB. New store concept. Sweden, Norway, 2009.

Problem
Over the last few years Ticket has experienced that the world has changed and this demands new, clear shop concepts. Ticket felt that their competitive advantages such as knowledge and service were not made sufficently obvious in their previous shop concept. In spite of the clients’ altered habits where Internet plays a major role, Ticket knows that the shop is of great value to the client. The shop shows something unique and attractive.

Solution
In collaboration with Koncept Arkitekter, BVD created the new shop concept, based on the idea of “that spe- cial buzz”. That particular feeling that comes when you are just about to embark on a trip. Typography and graphic symbols are similar to those found at airports. The red colour has been made brighter and livelier. Texts and pictures have been given a new tone, which helps to increase the “buzz”. The new desks reduce the distance between clients and sales staff and increase the feeling of openness and personal contact.

Result
The pilot shop opened in Sollentuna Centre in Oct 2009. The second shop opened in Solna Centre in Feb 2010. The change has been appreciated by the clients and staff and has contributed to increased sales according to Ewa Frandsen, operational manager and responsible for business development at Ticket.