Assignment
Naturapoteket
Naming, logo, packaging design, Shapy.
Sweden, 2005.
Challenge
The existing world of packaging a fitness stores and gyms is unclear and sometimes uses an excessively strong visual language. As a consumer, it is difficult
to find the right product. The challenge was to create
a design that broke away from the conventions of the category, while at the same time clearly communi-
cating the types of product being sold.
Solution
To use the design to emphasise the basic, concrete idea behind the whole product series: clear results in user-friendly packaging. To use the design concept to give a sense of what it takes, once you have decided
to get in shape.
Results
In just two months, Shapy took a market share of 50% in the sport and fitness category at Naturapoteket.
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