Assignment
Friggs
Redesign, packaging design.
Nordic region, 2007
Challenge
Naturdiet, launched in 2003, is a very sucessful series of weight loss products. With a new owner, Friggs, and a multitude of new products recently launched, it was time to undertake a redesign of the brand.
Solution
A clear communication and uniform design was developed for the whole series, with a focus on
the brand Naturdiet. The design is white and airy.
On every pack the contents are photographed
with energetic imagery. The whole series signals
distinctly that it is about modern weight loss products.
Results
Naturdiet is a very succesful brand, which has taken a 50% market share from its competitors in 2006, only three years after its introduction. Naturdiet continues to grow, and today Naturdiet Shake is the bestselling products of its kind on the market.
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