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Assignment
V&S Group
Brand strategy, packaging design,
Blossa Trestjärnig Serie
Norden. 2003–2007.
Problem
With the launch of Blossa Trestjärnig Calvados the Trestjärnig series of Trestjärnig Cognac and Trestjärnig Rom is complete. This premium series is the finest
and highest alcohol content of all the Blossa Glögg products.
Solution
A series of three products in the Blossa family repre-
sents the premium range of Blossa products.
A tall, thin, clear glass bottle was custom designed
for this product series and communicates the
sophisticated elegance of the nature of the series.
Gold,
Silver and Copper colours within the typography form
a comple-
mentary suite and represent the content of each product, cognac, rum and calvados. The colour
of
the liquid itself is custom blended to visually commu-
nicate the flavour and provide a clear color coding between
the three products. The typography is con-
sistently Bodoni, as is the logo, keeping the graphic language simple and unified.
Result
Launched christmas 2007. Blog image
