Clients A-Ö
Store Concepts
Packaging Design
Identity Programs
Digital & webb
Apotek Hjärtat
Blossa
Candyking
Electrolux Home
Filippa K
Gallerian
Ingelsta Shopping
Naturapoteket
Nordiska Museet
Pelikan & Co
Smicker/Dubblera
SSES
Stockholm Furniture Fair
Stories
Svenska Mäklarhuset
Swedish Design Award
Swedish Style in Tokyo
Commission
Stockholm School of Entrepreneurship. Identity programme. Sweden, 2009
Problem
Mattias; commission, starting point and target group, type.
Solution
The design solution is built on clear typography together with a lively world of colour. The overlapping of the colour layers creates a multidimensional impression. This symbolises the different universities and educations that overlap and cross-fertilise each other. This also gives a sense of activity and creativity that is based on desire and the pleasure of entrepreneurship.
The words in the long name together form a unique shape and create forward movement.
Result
Launching 2009.
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