Assignment
McNeal.
Redesign, Treo.
Scandinavia, 2008.

Challenge
Treo is a Swedish classic of the 50s and 60s, and has a very well known design.  The packaging needed to become more explicit and modern without losing its iconic power.

Solution
Small adjustments of typography and colour.  An image that gives the impression of a tablet quickly and easily dissolving in water.

Result
The new packaging reaches stores in early
summer 2008.

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