Solution
A set design that created a stage landscape com-
posed of iconic symbols from various fields within
the retail industry. All the objects were photographed and blown-up to shift the perspective, surprise and make an impact on the audience. By taking well-
known symbols such as a carrier bag, a shoe, a lipstick, a coffee cup and a Coca-Cola bottle and enlarging them, an exciting framework was created
for all the speakers at Oscars Theatre.

After lunch, the objects were exchanged for various speech bubbles that hung down over the stage with words that clients or purchasers often express in
shops: Sale, Oh! Wow!

The Result
The result was a well-coordinated event, where all the communication areas, from the entrance and foyer to the stage and the digital presentations had a similar
feel and expression.

The visitors to the event gave Stora Detaljhandelsdagen a top score for the total experience.

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