Assignment
Market, Forma Publishing Group. Set design,
Stora Detaljhandelsdagen 5 May 2010.

Challenge
The retail magazine Market annually organises the
retail trade’s major event, the Stora Detaljhandelsdagen that attracts more than 300 decision-makers within the

Swedish retail industry. In 2010 BVD was the colla-
borating partner and responsible for one of the day’s session that dealt with “Creativity, Shops and Selling”. The event was held at Oscars Theatre in Stockholm. BVD was also commissioned to work on the stage
set design for the event in order to express selling
creativity on stage too. Blog image