Assignment
Stockholm International Fairs, Area Modern. Naming, logo and staging of Area Modern at the Stockholm Furniture Fair. Sweden, 1998–2000.

Challenge
Niche, leading-edge companies occupying the border-
land between home design and public spaces did not want to share exhibition space with anonymous
furniture producers. The exhibitors declined to attend the fair and needed to be tempted back.

Solution
With an international name, a modern, strong and pure design language and a clear architectural setting,

exhibitors gained an exciting meeting place where everyone interested in design had the chance to meet, exchange ideas and establish contacts.

Results
Kajsa Falck-Torlegård, head of marketing, Stockholm International Fairs: “BVD’s design work produced an extremely tangible result. Purely thanks to the strong branding work, in our first year we managed to attract key companies such as David Design, Artek and Asplund. This paved the way for us to reach out to a broader Scandinavian and international market. In 2000, we doubled our exhibition space.”

Blog image