Clients A–Ö
Store Concepts
Packaging Design
Identity Programs
Digital & webb
Clients A–E
Clients F–M
Clients N–R
Clients S–Ö
Filippa K
Gallerian
H&M
H&M Divided
IKEA
Ingelsta shopping
Ipren
Lemonaid
Assignment
Ingelsta Shopping concept and communication. Strategy, name, graphic identity and manual, exterior and interior signage and way-finding system, campaign communication platform, launch campaign.
March 2008 – September 2009
Challenge
To create a complete concept to re-profile the shopping center in Norrköping.
Solution
The concept was based on the idea ”Communication to the big and little.”, that was executed on all levels. The graphic identity has, for example two symbols, a large and small dot. As well, all signs were designed to communicate in dublicate; one message at adult level and one at eye-level for children. The maskot ”Inge” was created, and, along with his companion characters, placed out in the environment and printed material.
The kids even got their own little toilet, their own café tables and even their own little menu with mini-cinnamon buns.
Result
Ingelsta Shopping re-opened in September 25th 2009 with 50 shops instead of 20. Total number of visitors increased by 27 000 per week (January – March 2009) to 47 000 per week (May – August 2009). Existing shops experienced an increase in sales. The shopping center has remained open during the reconstruction period.
