Clients A–Ö
Store Concepts
Packaging Design
Identity Programs
Clients A–H
Clients I–R
Clients S–Ö
Absolut
Askul
Axfood
Blossa
Candyking
Duka
Electrolux
Electrolux Home
Ellen
Filippa K
Gallerian
H&M
H&M Divided
Assignment
Gallerian/AMF Pension.
Logo, façade signs,
identity graphics, orientation signs, ad campaigns,
communication platform.
Together with architects Wester+Elsner. Stockholm, 2002–
Challenge
After 25 years, Gallerian, Sweden’s first
city centre shopping mall, was looking tired and old-fashioned. Customer traffic had dropped. Our job was to moder-
nise Gallerian and make it more attractive. The aim
was to once again make Gallerian the clear commer-
cial heart of Stockholm for
a younger target group.
Solution
A new design identity that strengthens and commu-
nicates Gallerian’s new position as the city’s hottest meeting place. The identity conveys modernity, dynamism and a playful personality. Gallerian’s new signature colour of sky blue is a vital element of the brand.
Results
A sharp rise in visitor numbers and sales, largely due
to the modernisation. In 2006 Gallerian attracted 16.2 million visitors, which represents almost a doubling in two years.
Awards
City of Stockholm signage award 2005. Blog image
