Assignment
Filippa K
Brand communication on garments and accessories.
Europe, 2008.

Challenge
Filippa K’s graphic system for packaging, hang-tags and neck-labels needed to further strengthen the
brand as well as making it easier for the consumer to find and choose products.

Solution
By simplifying, emphasizing and colour coding the garments, Filippa K’s products were given a clear structure, making it easier for customers to intuitively find what they were seeking.  By pairing this with high quality materials and printing techniques, the Filippa K brand experience was further strengthened.

Result
The new system is currently being implemented.

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