BVD

Assignment
Electrolux Home
Lifestyle magazine/product catalogue,
Electrolux Sentens.
Sweden, 2007

Challenge
ElectroluxHome, a well-know provider of appliances
and kitchen tools for Swedish homes, wanted to estab-
lish themselves as a wide-ranging but stylishly strong supplier of complete kitchen interiors. Under the motto ”help the whole way”, ElectorluxHome wanted to guide the customer through one of life’s biggest investments – building a new kitchen. The challenge for us was to find a solution that contained inspiring kitchen environ-
ments, but also functioned as a working tool for ElectoruxHome’s own kitchen salespeople.

Solution
BVD created, together with ElectroluxHome, 18 exciting kitchen concepts that are exhibited in the magazine-
catalogue – an inspiring international magazine format that also functions as a kitchen catalogue. One hundred pages on high quality paper filled with useful tips, ideas, design solutions and informative facts.

Result
Jan Lindh, head of marketing at ElectroluxHome: ”As
a sales tool the catalogue raised the bar for our sales-
people with its modern and exciting kitchen design. Warm texts with clear commentary about new and smart solutions give the kitchen salesperson the security to offer more customer-unique solutions.”