Clients A–Ö
Store Concepts
Packaging Design
Identity Programs
Clients A–H
Clients I–R
Clients S–Ö
Absolut
Askul
Axfood
Blossa
Candyking
Duka
Electrolux
Electrolux Home
Ellen
Filippa K
Gallerian
H&M
H&M Divided
Assignment
Duka. Christmas campaign: in-store communication, catalogue, cash desk, wrapping paper and in-store material.
Sweden, Norway, Poland, 2005.
Challenge
Duka needed help standing out from the crowd at Christmas. The challenge was to create a personal interpretation of Christ-mas for their stores and at
the same time strengthen Duka’s identity and brand.
Solution
BVD created an unusual, glittering, inspiring and Christmassy environment by creating a natural link between Duka’s range and its Christmas campaign
and catalogue. The
attractive Christmas paper and
gift wrapping created added value and communi-
cated Duka’s consideration for its customers during
the festive season.
Results
Camilla Hållbro, then purchasing and marketing director, Duka: “We had a positive response from customers and sales staff regarding the choice of colours and design for the Christmas campaign. We went our own way and took a bit of a risk with what for our sector was an extremely unconventional campaign. The cash desks certainly stood out from the crowd, as did the Christmas wrapping paper.”
Awards
Best Christmas Catalogue of the Year 2005, trade magazine Glas & Porslin. Blog image
