News
About Us
What we do
Projects
BVD Insight
Contact

Assignment
V&S Group. Brand strategy, bottle design, packaging design, Blossa årgångsglögg (vintage mulled wine).
Nordic region, 2003–

Challenge
Blossa annual edition is an important member of the Blossa family. It is launched every year with a new flavour and design. The aim of the vintage mulled wine
is to generate awareness of Blossa ahead of the mulled wine season and drive sales across the whole range.
The design needs to capture the essence of the year’s flavour and be unique and alluring.

Solution
A bottle that is shorter and rounder than other Blossa products. The shape of the bottle is kept from year
to year, with the colours and typography changing to reflect that particular year’s design and flavour.

Results
Interest in Blossa annual edition has increased dramati-
cally since its launch in 2003. Over the past two years,
the vintage mulled wine has sold out in its first two weeks on the shelves. The design and the flavours have helped generate major publicity for the product every year.

Awards
Design S, Swedish Design Award 2006.
Gold Egg nomination 2007. Blog image