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Commission
Stockholm School of Entrepreneurship. Identity programme. Sweden, 2009

Problem
Mattias; commission, starting point and target group, type.

Solution
The design solution is built on clear typography together with a lively world of colour. The overlapping of the colour layers creates a multidimensional impression. This symbolises the different universities and educations that overlap and cross-fertilise each other. This also gives a sense of activity and creativity that is based on desire and the pleasure of entrepreneurship.
The words in the long name together form a unique shape and create forward movement.

Result
Launching 2009.


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