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Blossa 08
The last news item of the year is two premium varieties of Blossa Light mulled wine, which borrows its excellent quality of design and ingredients from Blossa annual edition mulled wine. Bottles with an elegant silhouette and graphic expression make them worthy represen-
tatives on any drinks tray. The great difference
is that Blossa Orange and Blossa Lingonberry only contain a percentage of 2.2 by volume of alcohol and
so can be sold in everyday grocery stores.
“Blossa is a successful brand that must continually develop. With Blossa Orange and Blossa Lingonberry we started out with the basic values of the brand,
just as we simultaneously allowed ourselves some freedom. It was also important to create a form that attracts attention in the hectic environment of grocery stores – it must be easy to find, easy to understand
and easy to love,” says BVD’s Creative Director and Designer Susanna Nygren Barrett.
Blossa Lingonberry and Blossa Orange are being launched in food stores in November.
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