BVD Packaging design Candyking's Premiyum

”Products and brands are becoming increasingly important in order to show our affiliation,” said Leif, and this was also the main theme when BVD’s Creative Director Susanna Nygren-Barrett discussed Blossa’s annual edition. Not only has it been very well received in Sweden but it has also become an international phenomenon that is being circulated on innumerable blogs, often in countries where no one even knows
what glögg, or mulled wine, is. Design appeals to the consumer on an emotional level and therefore easily triggers wide circulation on the net. This conta-giousness is one of the basic ingredients for future communication.

The main message from all three speakers was that future marketing will be about courage, creativity and taking risks to a much greater degree than today.
The 500,000 bottles of Blossa 2008 have already been sold at the state liquor stores, but BVD had purchased a small quantity so the evening could be rounded off
by inviting all the guests to sample the glögg.

Now plans are being instigated for the next Håll Koll,
to be held in spring 2009. In order not to miss it, why not show your interest now by sending a mail to mikaela@bvd.se.

Warm greetings from your friends at BVD.

Click here to watch interviews with the speakers.