BVD Packaging design Candyking's Premiyum

This autumn’s BVD’s seminar series Håll Koll wa s held last Thursday at Åsögatan in Stockholm. The evening’s speakers bombarded the audience with a great deal
of knowledge and exciting examples on the theme of “Future communication”. BVD’s British guest, Paul Kemp-Robertson from Contagious Magazine, introduced many truly inspiring cases of how physical products can grow into enormous phenomena in the digital world with the help of creative, innovative ideas. Amongst his examples were major, well-known brands such as Ford, Fiat, Johnnie Walker and Sony as well as the network Ning and the website Bebo.com, that managed, against

conventional odds, to get people to look for the advertisement instead of the other way round.

Leif Börjesson from Spendrups then showed examples of how the world is in turmoil right now, particularly regarding advertising and marketing. Consumers are more knowledgeable and change their behaviour
quickly and have, in fact, taken over a large portion of
companies’ brand-building. Marketing people are discussing how to think innovatively, but still act in an old-fashioned way.