Blossa
ChariTea & Lemonaid
Askul
Håll Koll Seminar
Inspirational Trip
Premiyum
Svenska Mäklarhuset
New Assignments
Blossa 08
After two years of putting finishing touches to the
product and a small-scale test launch, it’s now time for the grand première of Premiyum, which gives every lover
of luxury the chance to buy their own favourite sweets by weight. Responsible for the new concept are Candyking (parent company of Karamellkungen) and BVD which has come up with the name and the graphic identity. Premiyum will be available in 150 shops all around Sweden from week 46.
”Swedish consumers are possibly the world’s most discriminating buyers of sweets, and they are becoming even more knowledgeable,” says Gunilla Hägglund, Marketing Director at Candyking. With Premiyum we are developing our choice of pick and mix and can more-over reach those consumers who may not usually buy sweets in this way. Premiyum is Candyking’s largest venture in ten years and is encountering two strong growing trends; the premium trend and the chocolate trend. Blog image
