BVD Treo Packaging design

The Swedish estate agency chain Svenska Mäklarhuset feels the downturn in the economy is
no reason to reduce its brand advertising; quite the reverse. With a campaign created by BVD, the
company will position itself more at the forefront and increase its brand awareness. It is naturally a classic question: how should one prepare for a period of wor-sening economy? For Svenska Mäklarhuset the
answer is obvious. “You have to accelerate when indications point to an uphill struggle, otherwise you lose momentum,” says Lars Björkstrand, MD of Svenska Mäklarhuset. Back in the spring, Svenska Mäklarhuset started a major brand campaign with advertisements in the major daily news-paper Dagens Nyheter amongst others. Now as the autumn season has started, it is time to continue with undiminished strength.

The campaign is designed by BVD, which has been Svenska Mäklarhuset’s collaborating partner for many years now. The brand advertising is clearly connected to the classified advertising of properties as well as direct advertising and the shop concept. ”Svenska Mäklarhuset’s colourful pictures of a moment from everyday life are in total contrast to the other estate agencies’ one-page, home-styled, white picture world that is shown in the weekend supplements. We wanted to show the people who actually live there (with all their gadgets, furniture, children and dogs), or if you want to express it differently, the dream of a new way of living,” says Carin Blidholm Svensson, Creative Director
at BVD. Blog image