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Blossa 08

BVD is in the process of creating a new profile for one of Norrköping's largest shopping centres. Maxihuset in Norrköping is being rebuilt with three times as many shops for 2009. Competition is increasing in the region which is why BVD has been commissioned to give the new shopping centre a new, strong profile. The commission includes both the overall concept as well as communication areas, signage and a new name.
The rebuilding work has already begun and in order

not to lose momentum while this is going on, BVD has already launched a campaign to highlight the rebuilding while waiting for the new profile. The whole building is wrapped in signs with pictures of running paint and the text "We are building something new - Come in!” is a way of explaining to the customers what is going on
and creating expectations for the new opening in spring 2009.

October 2008