Among the changes that will affect the whole Treo product range are a light typographical update of
the logotype and an adjustment of the colour, which
now has a purer gold character.
BVD’s Art Director Rikard Ahlberg: ”Our assignment
also included communicating how easily the tablet dissolves in water. Therefore, we added a picture of
a dissolving tablet. The multitude of small bubbles
was a technical challenge, especially with the low
resolution allowed by the printing techniques. But we
are very pleased with the results.”
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