Treo, the Swedish post-war icon and headache tablet,
has new packaging designed by BVD. As is appro-
priate for a classic, the design has retained its principal elments, the tube, the circles and the gold colour, which has been established in the Swedish consciousness since the 1960’s. BVD has by subtle means empha-
sized and modernized the tubes and the delivery boxes.
”This is an honour for us, and we are extremely proud
that McNeil turned to us when they wanted to make
such a timeless and popular design even better,” says
Catrin Vagnemark, Creative Director at BVD.
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