Susanna Nygren Barrett, Creative Director at BVD:
”A label is a very small part of a garment. However, it plays in an enormous role in how a brand is perceived
- the choice of message, the type of material, typo-
graphy, layout and printing technique must coincide
with the brand’s qualities. The total impression becomes a kind of guarantee that Filippa K really stands for what the consumer wants.”
The new design has already been implemented and
is in stores as of spring 2008.
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