The new design system for labels and hangtags can
be seen on all types of garments, including jeans and underwear, accessories such as shoes, bags and jewellery,
and packaging.
Filippa K’s brand, which is a combination of timeless simplicity and contemporary edge, needs a compelling graphic language.
BVD divided the whole range of products into colour coded groups, in order to make it easy to understand and find the items. Filippa K’s categories Basic, Contemporary, and Ease, became black, white, and silver respectively.
Also the tags and information within the garments follows the basic design concept. For the sake of
clarity everything was removed from the neck label except for the brand information. In certain cases
the tags were removed completely and replaced with print on the garment itself. This new system reduces the total number of labels and hang-tags significantly.
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