Naturdiet, launched in 2003, is a very successful series
of weight loss products. With a new owner, Friggs, and a multitude of new products recently launched, it was time to undertake a redesign of the brand.
A clear communication and uniform design was deve-loped for the whole series, with a focus on the brand Naturdiet. The design is white and airy. On every pack the contents are photographed with energetic imagery. The whole series signals distinctly that it is about modern weight loss products.
“We wanted to convey a feeling of energy in the design itself. It should feel good, fresh and credible,” says Susanna Nygren Barrett, Design Director at BVD.
Naturdiet is a very successful brand, which has taken
a 50% market share from its competitors in 2006, only three years after its introduction. Naturdiet continues
to grow, and today Naturdiet Shake is the bestselling product of its kind on the market.
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