Askul is one of Japan’s fastest growing companies,
a mail-order business with a selection of over 25,000 products and 24-hour service to the whole country.
It’s second only to Amazon in Internet sales and fol-lowed by Dell. Among its products you can find everything from furniture and computers to food and office supplies.
In order to further strengthen Askul's own brand of products, BVD has designed a number of packaging series for this
international corporation. With Scandinavian design as
a starting point the products' common denominators are function, simplicity and clear communication.
”Our ambition has been to highlight the products. We think that the packaging should be eye-catching within both the extensive catalogue, and the home or office environment,” says Susanna Nygren Barrett, Design Director at BVD.
