2007
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Summer 2007
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Electrolux Home is a well-known provider of appliances and kitchen tools for Swedish homes. Now they want
to establish themselves as a wide-ranging but stylishly strong supplier of compete kitchen interiors. Under the motto #help the whole way", Electrolux Home wants to guide the customer through one of life's biggest investments – building a new kitchen.
BVD's assignment, together with Electrolux Home, was to market the breadth and strength of the kitchen series Sentens by creating 18 exciting kitchen concepts and packaging them in an inviting and inspirinng catalouge that also functions as a working tool for Electrolux Home's own kitchen salespeople.
"By using a international magazine format, high-quality paper, facts and interior design solutions, along with comtent full of inspiration and valuable tips and ideas, Electrolux Home now has a kitchen catalouge that will hopefully be left lying on the kitchen table for a long time," says Christina Bohlin Malmnäs, Project Manager at BVD.
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