For BVD business intelligence and consumer insights have always been central to the development of strategically relevant, brand-enhancing design concepts. Now with the introduction of Håll Koll, BVD’s business intelligence brand, BVD put even more focus on this important area. “It’s a reaction to our clients’ increased interest in and need for an understanding of consumer attitudes and behaviours and what is happe-
ning in the world around us” says
Christina Bohlin Malmnäs. Last week, in connection with the introduction of Håll Koll, BVD arranged and hosted a seminar on sustainable development, the environment and CSR, Corporate Social Responsibility the first in a series of
business intelligence seminars. James Dorling, Head of Environmental Centre of Excellence at Tesco in Great Britain, and Mikaela Dyhlén, Strategic Insights Manager at BVD, gave talks at the seminar. The panel debate, besides the two speakers, included Olle Blidholm, Development Manager, Social & Environmental Affairs at IKEA, and Maj-La Pizzelli, Product Director at Filippa K. The purpose of the day was to shed light on building strong brands for the future by making issues of sustai-
nability central to business strategy. Consumers now expect companies to help them make sustainable deci-
sions and to contribute to a more sustainable society.
