BVD

BVD has appointed Mikaela Dyhlén as Strategic Insights Manager. Mikaela will be working with
strategic research and consumer insights and,
also, watching trends within retail for the benefit
of BVD's clients.

Mikaela has a background in market analysis and
has lived and worked in London for eight years. Most recently she worked at GDR Creative Intelligence, where she was a trend analyst. Before that she was Head of Strategic Research at MTV Networks Europe
in London.

“The purpose of acquiring someone with a special competency is the growing need for knowledge about business intelligence, consumers' needs, and how market conditions are changing. Consumer insights
are essential for developing strategically relevant
design concepts that strengthen and develop brands. By having Mikaela onboard we offer new and existing clients an added value.” says Christina Bohlin Malmnäs, Managing Director at BVD.