BVD

Green is good! And it’s here! Absolut Pears, number 9 in the Absolut flavour family. V&S Absolut Spirits has shown its continued confidence in BVD and once again, we have been asked to take charge of the design work. The agency also designed last year’s hit, Absolut Ruby Red.

The flavoured vodka market is growing in the USA
and Absolut is continuing its high-tempo launch rate
for new flavours. Absolut Pears will be launched in
the American market at the start of next year, with sales scheduled to start in Sweden in the spring
of 2007.

Absolut Pears stands out as the first green product
in the range. The flavour is a sweet and peppery
one, fruity, and with a distinct overtone of sweet, mature pears. Absolut is the first vodka to use pears
as flavouring.

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