BVD

BVD presents a completely new look for Candyking. The new graphic profile and visual identity for all communication units is now ready and the king
has been given a completely new look. One year
ago, BVD won the commission in competition with
three other agencies. "We wanted to give the king
a more sympathetic personality than before. To
give the brand name a bigger presence in the in-store environment, we have created a graphic profile that is clearer, cleaner and more contemporary," says Rikard Ahlberg, AD/Graphic Designer at BVD.

Candyking is the market leader in the Nordic and
UK pick-and-mix confectionery markets. A strategic decision was taken to retain the "Karamellkungen" name in Seden, but in the other Nordic countries and the UK, the confectionery is marketed under the "Candyking" name. The goal in the UK is to achive
60% of the pick-and-mix confectionery market, and
the brand already has almost the entire market at UK cinemas, where buying pick-and-mix confectionery before the film is a must. "Confectionery is abput happiness and colour and has positive associations
for the vast majority of people. And that's something we've been very aware of when we worked on the project," concludes Rikard Ahlberg.

October 2006 Blog image