“There is so much joy and warmth in this project and it
has been there right from the start. And this has left its mark on the design,” says Catrin Vagnemark, Creative Director at BVD, who has worked on the design of the Blossa range since 1992.
BVD has designed a bottle with a unique character
that makes the product stand out from the crowd and distinguishes it from ordinary standard wine bottles.
The design elements change every year to reflect that particular year’s design expression and unique flavour, and to reflect the Christmas spirit. Blossa Vintage Hot Wine Punch has been a huge success since its launch in 2003, exceeding all sales expectations and increa-
sing brand awareness for the entire Blossa Hot Wine Punch family. Last year, the Blossa Vintage Hot Wine Punch was declared “the most interesting hot wine punch of 2005”.
The hot wine punch goes on sale on the first Monday in November and continues for the next 8 weeks. 6 million bottles of Blossa Hot Wine Punch are sold during that period, including a limited edition of 270,000 bottles of Blossa Vintage Hot Wine Punch. The look and flavour of Blossa 2006 is, to date, a very well-kept secret.
May 2006
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