BVD has been working on the design of the new Absolut VODKA bottle since the spring of 2005.
In the past, the design commission has always gone
to foreign agencies, and this is the first time in years
that V&S Absolut Spirits has chosen to work with a Swedish design agency.
“When we decided to place the commission in
Sweden, we didn’t check out a range of agencies, we went straight to BVD. Partly because they have been working on the very popular Blossa Vintage Hot Wine Punch design
since 1992 and partly because we really like their work
for other clients,” says Maria Tornell, Product Developer
at V&S Absolut Spirits.
BVD is both proud and delighted to be given the oppor- tunity to work with such an iconic design product as the Absolut VODKA bottle.
“It’s fantastic to be working with such an established brand name as Absolut and to be facing the challenge of taking the brand name a step further along slightly different lines,” says Catrin Vagnemark, Creative Director at BVD.
Designing such a classic product naturally poses a challenge. “The challenge lies in achieving a lot with very little, because there are substantial technical limitations. It’s about finding a balance that develops and unifies the product range, but at the same time, makes this product
a strong individual member of the Absolut VODKA family,” explains Catrin Vagnemark.
Blog image
