On 20th April this year, BVD organised an exclusive, interesting and well-attended seminar on the latest trends in retail. The British trend analysis agency, GDR Creative Intelligence, was responsible for the content.
Gaining familiarity with future trends and understan-
ding what triggers the consumer to buy are a must for companies that want to succeed in the
future. A trend seminar is a good way to keep tabs
on what is happe-
ning. “It’s important to spot the trends and to under-
stand them. A seminar like this presents cases from all over the world. It’s a real kick for the customers, who get concrete tips on the way the future might look, and it pushes them to have the courage to do more,” says Carin Blidholm Svensson, Creative Director at BVD.
According to GDR, consumers are tired of global
brand names with mass-marketed concepts, and are turning to local alternatives instead. The big corporate players have started picking up on this and are now starting
their own, discreet businesses. Telecom operator Orange’s unbranded store in Notting Hill in London
is just one example.
Creating attractive in-store experiences for the
consumer is another growing global trend. Music, animations, lighting, colour and design give the customer a total experience that brings the brand
name to life. Hoyts Cinema in Melbourne, with beanbags in one cinema salon and
armchairs and
a bar in another, is a typical example.
